Alesha Riani Blaauw


MSJ & Social Media Manager

About

Hello, I’m Alesha Blaauw! I am a social media manager and multi-skilled journalist with experience in writing, photography, videography, multimedia, graphic design and speaking on camera for social media and broadcast content. I specialize in creating content geared towards service journalism, community event coverage, politics and arts & entertainment.

I started my journey in journalism as a student staffer at Sacramento State’s newspaper, The State Hornet, and progressed into a leadership position as the social media editor. As the world of social media continues to grow and evolve, the central objective of my work is to create content strategies that will reach your target audience, build a relationship with them, expand outreach, and maintain consistency as the algorithms continue to change.

@statehornet

Social Media Achievements:

The State Hornet

As the social media editor at The State Hornet, it was my duty to enhance the exposure and delivery of journalistic work through social media using graphics, reels and strategies to increase audience involvement. I was responsible for assigning projects to the social media team, managing the content calendar, organizing collaborations and maintaining engagement quotas. Throughout my tenure, Instagram was our strongest platform. Here are my contributions from June 2023-May 2024 in metrics:

Followers:

Reach:

↑123.6%

↑2.7K

Profile Visits:

↑57.5%

Link Clicks:

↑100%

Interactions:

↑100%

Featured Work

- Second highest engagement numbers for the year

- First formal collaboration with a large community event organizer

- Speaking on camera, interviewing, VO and contributions to directing

- Formulated strategy to boost social media engagement and website traffic with a free photo booth at a tailgating event

- Prop building, event coordination and staff coordination

- Edited full music festival recap video

- Remote editing for live IG story updates(October 14-15)

- Remote directing

- Directing, video editing, audio, graphic design

-First advertisement on The State Hornet page

- Awarded 9th place for Best Advertisement across college publications nationwide by the Associated Collegiate Press

Writing Samples

Sacramento News & Review

The State Hornet

Sacramento News & Review

Sacramento News & Review

Contact Information

Telephone: 661-304-9148

Email: aleshablaauw@outlook.com